Design:
WHERE FORM SUPPORTS FUNCTION.
Although we generally prioritize function before form, our designers understand how to leverage look and feel to support understanding and delight. Our team works with the outputs of research and strategy, turning ideas into beautiful and effective experiences.
Before we even start designing, we define the user and develop an architecture. Next, we move onto workflow, information design, and then visual design – blending interaction, information and visuals. We blend strategic factors and principles of cognitive processing to create seemless user experiences.