Usability Testing for the Win: From 3 hrs to 3 mins
CLIENT: Starburst Data
Starburst is a leading data access platform known for their ability to process, analyze, and make accessible massive amounts of data. If it sounds complicated, that's because it often can be. In fact, simply onboarding clients onto the platform took three hours! Before Starburst Data launched its cloud-based solution, the organization partnered with Yes Yes Know for usability testing and product strategy. The goal: to ensure customers could get setup and start using their data as quickly as possible. Thanks to Yes Yes Know, what could have initially taken hours to configure now happens in mere minutes.
“Yes Yes Know’s work has helped identify points of friction and led to the development of a faster onboarding experience. They’re very organized, thorough, and never miss a detail. ”
The need: speed up “time to insight” on the cloud.
When Starburst Data was ready to lauch their cloud-based solution, they wanted to ensure getting started was quick and easy for their customers. Yes Yes Know conducted an initial round of usability testing that showed that the initial iteration of the onboarding process could be lenthy due to the infrastructure prerequisites, multiple skills sets and approvals required. This amounted to extended onboarding times, handoffs within the customer organization, and a lot of handholding by Starburst Data employees. Yes Yes Know’s objective was to speed up “time to insight” and ensure people could start using the new features as quickly as possible.
Diagram showing Starburst Data’s improved onboarding workflow
The solution: testing, testing, 1-2-3 minutes max.
Yes Yes Know tested the setup, the configuration, and recorded time on-task. They identified points of friction and brainstormed solutions. After implementing improvements, Starburst Data invited Yes Yes Know back for another round of usability testing. The results showed that the average onboarding time was now under three minutes. Jen Bullard, Yes Yes Know Founder, explains: “By eliminating the complication of client side configuration, Starburst Data was able to alleviate lengthy onboarding times and enable their users to focus on the value the Starburst solution offers.”
“I want to log in and start using it right away!”
The results: big data in (almost) no time.
Today, Starburst Data provides the fastest path from data to insight. From yes to up-and-running in three minutes or less.
