Deep Dive Into Data — Everyone Gets a Better View
CLIENT: Lakeside
PROBLEM:
A ton of AI data without a clear picture of when, where,and how to present which data.
SOLUTION:
A cleaner UI with clear labels and layered complexity
User research to understand which users need which data and when
“Our engagement with Yes Yes Know was a complete success. Their dedication, insightfulness, ability to deal with ambiguity, and quality of deliverables meant we would gladly work with them again.”
GETTING TO KNOW THE REAL USER WITH RESEARCH-BASED PERSONAS
Personas are an excellent way to keep a project user-centered and share your user research with the broader team. The key to successful personas: do the research. Often organizations will imagine their users. We get to know actual users through interviews and surveys, validating what you think you know for ultimate project success.
