Inverting the Problem
CLIENT: Fund That Flip / Upright
Yes Yes Know performed under research to help Fund that Flip understand their customer experience, identify points of friction and highlight opportunities for the leading real estate investment firm which specializes in residential debt investments, multi-family, and commercial debt.
A style system with light and dark modes now presents their platform to real estate investors, hard money lenders, and SaaS solutions for experienced real estate entrepreneurs.
“Jen and her team at YYK helped us understand the non-obvious gaps in our user experience. Their work has enabled our growing team to make more user-centric decisions and helped scaffold our UX and design practice while we scaled up. Recommend.”
SMOOTHING OUT A BUMPY RIDE
Through a series of user interviews, Yes Yes Know mapped out the customer journey and identified key personas for targeted usability improvements.
